Analytics and Marketing

Measure Behaviour Data on Your Training Portal With Google Analytics

Make Lost Conversion Points Visible

If you do not know where visitors to your training catalogue drop off, any improvement work is guesswork. Vedubox works with Google Analytics to make catalogue views, sign-ups and purchases measurable.

Integration screenshot

The Cost of a Training Portal You Cannot Measure

When you do not know which courses attract interest and where visitors give up, budget goes to the wrong place.

Lost steps stay invisible

When you cannot see where visitors who browse the catalogue and abandon at sign-up actually drop off, improvement work proceeds at random.

Campaign return cannot be measured

When you cannot track which advertising and content work brought which enrolment, budget allocation comes down to guesswork.

Data sources sitting apart

Keeping site traffic and training enrolment data separate stops you seeing which channel actually brings learners in.

The Vedubox + Google Analytics integration brings visitor behaviour, sign-up steps and training conversions together in a single measurement chain

Collect behaviour data in full

Training catalogue and page views are sent to Analytics automatically.
Sign-up and purchase steps can be defined as conversions.
You can compare how much interest each course attracts.
Vedubox screen
Vedubox reporting screen

Base marketing decisions on data

You can see which channel brings learners in, by source.
Advertising return can be measured with campaign tags.
Lost conversion steps are identified with funnel reports.
Audience behaviour is examined by device and location.
The insights feed into catalogue and pricing decisions.

What to Expect From This Integration

100%
Visibility across conversion steps

Measuring catalogue views, sign-ups and purchases shows you exactly where visitors give up, with no guesswork required.

30%
More efficient marketing budget

Seeing which channel genuinely brings learners in lets you shift budget to the channels that deliver a return.

25%
Better catalogue conversion

Fixing the lost steps identified in funnel reports raises the rate at which catalogue visitors turn into enrolments.

The figures here indicate a typical improvement expectation; they are not a commitment and will vary with your organisation's existing processes.

Frequently Asked Questions

Do we need to touch any code to set it up?

No. Entering your measurement ID from the admin panel is enough; there is no extra code to place.

Which events can be measured?

Page and catalogue views, along with steps such as sign-up and purchase, can be defined as conversions, and you can compare how much interest each course attracts.

Is there anything we need to watch out for on KVKK?

Your cookie notice and consent management obligations continue to apply when you use measurement tools. We recommend keeping appropriate notice and consent mechanisms on your portal.

Can it be used alongside Facebook Pixel?

Yes. Google Analytics and Facebook Pixel can be active at the same time; each works in its own reporting environment.

Can the report data also be seen inside Vedubox?

Behaviour and traffic reports are reviewed in the Google Analytics interface. Training completion, attendance and certificate data sit in Vedubox's own reporting screens.

Measure Your Training Portal With Vedubox + Google Analytics

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